(Source: incorrectlogin.blogspot.com/2013)
BitTorrent is a protocol
supporting the practice of peer-to-peer file sharing that is used to distribute
large amounts of data over the Internet.
BitTorrent, the brand that
enables much of the world's illegal downloading, is trying to encourage user
with a used of legitimate service for digital music. It has been known widely
in terms of transferring data such as music and movie.
The company is being
misunderstood of supporting the piracy by letting people to download movies and
stuff in this software. "BitTorrent is a word that has been wrongly
associated with piracy for many years. We don't control any of those piracy
sites. It's got nothing to do with us," said BitTorrent's vice president
of marketing, Matt Mason.
As mentioned Gamson (2001), observes
that media coverage of collective action movements even varies considerably
from issue to issue.
Interrelated to the heading
above, Mike Fiebach, the CEO of digital marketing agency Famehouse,
collaborated with BitTorrent to promote new music said "At the end of the
day, are they (file-sharing sites) turning a profit on piracy? Yes. Do they
necessarily want to be doing that? No," Fiebach said. "And for them
to change the way that their tool works would change its ability to have
positive power, too."
Reference
1) Gamson, W.A. 2001, “Promoting Political Engagement,” in W. L.
Bennett & R.M.Entman, eds, Mediated Politics: Communication in the Future
of Democracy, New York, Cambridge University Press, pp. 56-74.
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