Sunday 16 June 2013

BitTorrent goes straight in effort to end association with piracy







BitTorrent is a protocol supporting the practice of peer-to-peer file sharing that is used to distribute large amounts of data over the Internet.



BitTorrent, the brand that enables much of the world's illegal downloading, is trying to encourage user with a used of legitimate service for digital music. It has been known widely in terms of transferring data such as music and movie.



The company is being misunderstood of supporting the piracy by letting people to download movies and stuff in this software. "BitTorrent is a word that has been wrongly associated with piracy for many years. We don't control any of those piracy sites. It's got nothing to do with us," said BitTorrent's vice president of marketing, Matt Mason.



As mentioned Gamson (2001), observes that media coverage of collective action movements even varies considerably from issue to issue.



Interrelated to the heading above, Mike Fiebach, the CEO of digital marketing agency Famehouse, collaborated with BitTorrent to promote new music said "At the end of the day, are they (file-sharing sites) turning a profit on piracy? Yes. Do they necessarily want to be doing that? No," Fiebach said. "And for them to change the way that their tool works would change its ability to have positive power, too."



Reference



1)  Gamson, W.A. 2001, “Promoting Political Engagement,” in W. L. Bennett & R.M.Entman, eds, Mediated Politics: Communication in the Future of Democracy, New York, Cambridge University Press, pp. 56-74.


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