Benefits blogger to Communities.

Blog is not only a reflection of an individual thought or knowledge, nowadays it has been avails by the communities or society whichever shares common interest.

(Source: http://inibelogsaya.blogspot.com/2013)

For example from the above blog, she is a public figure who is originally started off by posting her personal thought, opinion about fashion and beauty tips. After several times she is been blogging, this particular outgoing blogger is capable of attracting more than 100 thousand viewers. She managed to attract the audiences especially in her peer group (teenagers) to read through her posting and sharing comment about the topic posted online. Thus, through the influence and success she had occurred, she evokes sponsorship deals from big brand and encourage small entrepreneur to advertise their product on her blog.

According to (Stewart, 2013), they use social exchange theory to develop a model which suggests that Sociability and Usability facilitate members’ participation in an online community.

Reference:

Stewart T. Online communities. Behaviour & Information Technology [serial online]. November 2010;29(6):555-556. Available from: Psychology and Behavioral Sciences Collection, Ipswich, MA. Accessed April 13, 2013.

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