Although blog has a wide
accessibility, there is still a squabble related to blog credibility. Like any another
web page, weblog also can be considered as everyone’s information tools. Albrecht
(2006) mentions, bloggers have opened up the news environment such that
everyone has access to a public platform on which they can voice their opinions
to mass audiences around the world and engage in networked debates with others.
As far from that blogs can be written by anyone, thus we might not know the
validity of the information that has been given to us.
Furthermore, to ensure that what
we read through is the reliable source we need to consider these elements;
Who is the Author/blogger: The blog that we are reading
through can be written by professional bloggers, a part-time blogger or even
from a company’s blog. A credible blogger will always attached or cite their
story from the sources that he/she getting from. For example from the blog that
I have suggested (click here), she always provide the readers the website
link so that we are able to open the link and read the actual story.
Who the blogger alliance with: By having a plenty of
sponsorship or endorsement by other publication or media such as magazines and
newspaper. We have the certainty on how impactful the blogger has influence and
educate us ‘Public’ to seize what they had written on their blog.
How many follower/reader: We can evaluate the blogger
credibility by looking at the followers and readers. Yes, sometimes figure
cannot assure the validity of a blog but remember when the number is small and
insignificant, it can have the reverse effect. Instead of building credibility,
it can erode it. When the blogger is capable of attracting the readers, there must
be something unique about the blog.
Reference:
Albrecht. S. (2006), “Whose voice
is heard in online deliberation? A study of participation and representation in
political debates on the internet”, Information, Communication and Society,
Vol. 9 No. 1, pp. 62-82.
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