The accessibility of online media encourages the publics to browsing it more often, because nowadays everyone owns a smartphone which keep them in the loop.
BLOG
Blog plays a big role in a new
medium of communication; it also can be a self-fulfillment to a blogger in
order to communicate with the viewers by sharing their opinion and thought,
blog also can be a platform in starting a new online business. (Barkow, 2004)
stated web logs are online personal diaries, seemingly no different from the
millions of homemade Web pages we’re so used to stumbling upon. What differentiates
Web logs from their predecessors is a common technological framework that
allows blog publishers to easily share and respond to postings, creating a
massive, self-organizing community of shared interests. Since these communities
are full of links, they are extremely search-engine friendly.
FACEBOOK
Whilst Facebook is another
communication tools that is capable of giving impact to a million users
worldwide, it is a social networking website that allows users to contact with
their friends and family vie online and has the impact of sharing thought,
opinions, status updates, sharing photos, videos, that a person’s found
interesting or amusing. Additionally there are group of people operating business
online via Facebook and earning money through it. Hampton (2002) and Hampton
& Wellman (2003), who suggest that information technology may enhance
place-based community and facilitate the generation of social capital. Previous
research suggests that Facebook users engage in “searching” for people with
whom they have an offline connection more than they “browse” for complete
strangers to meet (Lampe et. al, 2006).
(Source: https://www.facebook.com/dollsstore/2013)
TWITTER
Thus, twitter is a medium of
broadcasting a personal thought at the quickest way by tweeting about your
daily life, your routine or even retweeting about the latest news or gossips
that you grab from other tweethandle. It encompasses interaction by telling the
world what you are doing, how? Why? It is a great way for friends and family to
keep up with a person’s daily life just by reading through their tweets. Brock
(2011) has suggest twitter is great for sending a “broadcast” message to a
large number of people, twitter is very fast communication. You can link to a
webpage for more video, audio, sign-up and other materials for moving customers
up the relationship ladder.
Reference list:
Barkow,
T. 2004, "Blogging for Business", Public
Relations Strategist, vol.
10, no. 4, pp. 40-42.
Brock, T. 2011, "Twitter vs. Facebook", Agency Sales,vol. 41, no. 1, pp. 53-53.
<http://search.library.unisa.edu.au/Record/Default.aspx?sid=FETCH-LOGICAL-g451-af157e2194a220656cd8e414bdf3b683995d04f027e3385803b466623b23a2671&seq=11k, T. 2011, "Twitter vs. Facebook", Agency Sales,
vol. 41, no. 1, pp. 53-53.>
Hampton, K. (2002). Place-based
and IT mediated “community.” Planning Theory and Practice, 3(2), 228–231.
Hampton, K., & Wellman, B. (2003). Neighboring in Netville: How the Internet supports
community and social capital in a wired suburb. City & Community, 2(4), 277–311.
Lampe, C., Ellison, N., & Steinfield, C. (2006). A Face(book) in the crowd: Social searching vs.
Social browsing. Proceedings of the 2006 20th Anniversary Conference on Computer Supported Cooperative Work (pp. 167–170). New York: ACM Press.
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